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Is Niche Publishing the Secret of Atlantic Media’s Success?
Kik-ing the tires on a new social platform, the Onion does video, & Atlantic Media’s embrace of niche publishing Another week, another new social platform! Plus more video models and one of our...
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News, Food, Health, and Celebrity Are Reader Favorites for Digital Magazines
During the last 90 days, which types of digital magazines have you read? If we had to choose two words to describe the Mequoda Method, the first would be “multi-platform,” which, as Don wrote recently,...
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Publishing Events a Point of Emphasis for New Ogden CEO
Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year Publishing events comprise a big piece of the...
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Meet the the Moment’s Hottest New Digital Magazine Platform
Ecommerce content strategy is a digital magazine platform that a good number of publishers are starting to put into practice; plus, time-based advertising is taking off One of the most significant...
View ArticleYou could become the Steve Jobs of your niche in the next few years.
Do you plan to wait another three months to start making millions? If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight next Wednesday, you’ll have to...
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What Magazine Publishers Are Reading to Get Their Magazine Industry News
The “mag”-nificent 7 magazine industry news sites monitored by the Mequoda research team Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing...
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13 Examples of Professional Email Subject Lines
13 professional email subject line archetypes for selling business products — plus a challenge! If you could, you’d hire a professional email subject line writer. You would, because you depend on your...
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Magazine Pricing Even For The Best Digital Magazines Still an Opportunity for...
From throw-away products to bundles to universal pricing, even the best digital magazine publishers are still all over the map Magazine pricing strategy has certainly evolved over the past couple of...
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How An Internet Marketing Services Agency Could Catapult Your Multiplatform...
Niche publishers can benefit from outsourcing specialized skills they don’t need access to 40 hours a week Because multiplatform publishing requires a much more diverse skill set than traditional...
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8 Niche Publishing Thought Leaders You Should Follow
Eight of the most perceptive voices of our niche publishing industry There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated...
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8 Things to Do In Boston When You Join Us at the Mequoda Institute
Learn how to double and triple your revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts. Spring is one...
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Why Every Multiplatform Publisher Should Outsource Strategy, Technology and...
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to...
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Google Publishers: Accelerated Mobile Pages a Success So Far
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action When it comes to Google, publishers are...
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8 Things to Do In Boston When You Join Us at the Mequoda Intensive This Fall
Learn how to double and triple your revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts Fall is one of...
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Using the MBTI to Build Better Multiplatform Publishing Teams: Hiring To Lead...
How to build the best executive publishing teams using the MBTI In previous posts, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also...
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How to Build a Systems Team for Your Publishing Business
Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers have...
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How to Build a Multiplatform Management Team That Scales
Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing Building a multiplatform publishing business is...
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Why Niche Publishers Don’t Need To Worry About Brand Domains Yet
Niche publishers don’t need to fear domain extortion in the wake of brand domain availability There’s a lot of evidence to show that the more constrained we are, the more creative we become. For...
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8 Things to Do In Boston When You Join Us at the Mequoda Intensive This Fall
Learn how to double and triple your revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts Fall is one of...
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9 Creative Ways to Bring in New Revenue
Finding ‘nontraditional’ ways to bring in new revenue Because multi-platform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to...
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